An Extraordinary Year

One-of-a-Kind Experiences

Revel in the absolute freedom of an unspoiled wilderness, whether exploring countless trails on foot, mountain bike or horseback, playing golf, or simply soaking in the beauty of this outdoor wonderland. At Primland activities abound, offering an experience of nature at its finest no matter the season. Some experiences are complimentary and some require additional payment. Please inquire with Guest Services about costs at time of booking.

Mother's Day in the Blue Ridge Mountains

May 10, 2024 - May 12, 2024

Mother's Day in the Blue Ridge Mountains

The Highland Golf and Wine Classic

May 25, 2024 - May 26, 2024

The Highland Golf and Wine Classic

Glenmorangie Lounge & Golf Pop Up Shop

May 25, 2024 - May 26, 2024

Glenmorangie Lounge & Golf Pop Up Shop

RTV Picnic Excursion

Jun 7, 2024 - Sep 28, 2024

RTV Picnic Excursion

Father's Day at Primland

Jun 13, 2024 - Jun 16, 2024

Father's Day at Primland

Independence Day

Jul 4, 2024 - Jul 7, 2024

Independence Day

Offers

4th Night on Us

Book online or call 888.876.6513. Escape to Primland’s 12,000 remote acres for outdoor adventures, culinary experiences, and spa indulgence. Your 4th night is on us for stays now through September 1st.

Offers

Suite Escape | $500 Resort Credit on Premium Suites

Call 844.571.9863 or reserve online. Enjoy a $500 complimentary resort credit when you stay two or more nights in a Premium Suite. Discover the #1 rated resort in the Southeast U.S. and escape to the Blue Ridge Mountains.

Offers

Virginia, D.C. & North Carolina Residents

Book online or call 888.876.6513. Primland welcomes Virginia, D.C. and North Carolina residents with special staycation rates of 20% savings and daily breakfast for two when you stay up to 2 nights.

Offers

Early Booking | Special Savings on Your Stay

Book online or call 888.876.6513. Save up to 20% on your luxurious mountain escape when you book 30 or more days in advance and pay in full upon booking.